ISO 9001 : 2015, ISO 14001 : 2015 & BS OHSAS 18001 : 2007 Certified

PHILOSOPHY

UDIT
SHETH
Founder and Managing Director
SE TransStadia Pvt Ltd

Interview

TransStadia, IISS
TransStadia, The Arena, Ahmedabad, Kabaddi World Cup 2016
Up Close & Personal With Udit Seth !! FICCI frames

“In the modern era, Sport has exemplified the soft power of a nation. Traditionally nations won battles through war; now these battles are fought through strong camaraderie and competitiveness on the field of sport.

TransStadia realizes that sport is the sunrise industry of India and has adapted the DNA of sport in its own philosophy. Our philosophy, therefore, is to build an organization committed to sports development in India through a strong revenue generation model, which packages products and brings eyeballs to the table and thereby maximizes engagement for all people.

The TransStadia logo was designed while sitting over coffee one afternoon, after having built the company vision. Inspiration has always been a pre-requisite for commitment and it was therefore decided to use all elements that would inspire team TransStadia. Sport has always been a patriotic subject; hence the colours of the Indian national flag were used to instill a sense of belonging to everyone. These were creatively inserted in a shield in the form of a ‘T’. In sport, there is a golden saying – “Offence wins games, defense wins championships” – and perhaps no imagery describes astute defense better than a shield.

For us as an organization, the word ‘championships’ represents strategic planning, gameplay, team selection, steadfast camaraderie and much more. Since the very inception, our goal has been to strategically alter the sporting landscape and build a highly modern and competitive ecosystem in India. Nothing will make us happier than India becoming one of the leading sporting nations in the world.

TransStadia is committed to changing the sporting industry of India with its strategic intervention across products, infrastructure, academies, content, advisory & technologies. I look forward to your continued support, enthusiasm and energy to take brand TransStadia to greater heights, and revolutionize sportainment in India.”

More

Sports Infrastructure – The Driver for the Sports Industry

Preamble & Rationale

It is said that “you are as young as your spine is flexible.” Such is the nature of the beast, and such is the nature of infrastructure. The more flexible, the younger it stays, the more vibrancy it creates and the more it strengthens the social fabric of the community. It brings people together, to learn to lose together, win together and let that emotion come to the fore.

Sport is for recreation, sport is for fitness, sport is for competition and sport is entertainment. But the real euphoria that sport generates only comes forth when it’s packaged well and therefore the tri-trac approach is a must – the players, the fans, and the broadcasters must be at the center of the planning process.

India has 98 stadia, which are above 20000 in capacity. So if we take an average area given to each of these facilities to be 20 acres, then 2000 acres of prime land is allocated to sport. This figure, in reality, is at least 50 times higher. The stand-alone value of this is unfathomable.

But – none of them built correctly or flexibly. None of them contribute to sports development. None of them has adhered to the tri-trac approach. Imagine the fun of a Times Square New York with all of this in every major urban area of India.

At TransStadia we have studied this gap in India, and believe there is an opportunity to make each and every facility a vibrant city center and not leave them as traditional white elephants. To put our money where our belief stands – I have great pleasure in introducing to you The Arena by TransStadia at Ahmedabad. This project is India’s first true PPP in Sports Infrastructure. At the time of Shri Narendra Modi as the Chief Minister of Gujarat, he believed in the presentation that sport can only grow with public and private collaboration. This project envisages that 7 stadia alone are built in Gujarat on a hub and spoke model to catalyze sports development through competition, talent nurturing and infrastructure development. This project uses world-class technology for stand convertibility from StadiArena UK, and seat retractability by T-Box, both patented technologies. This ensures that on a small piece of land, the project that accommodates 1.4 mio. sq. ft. of constructed area, can be used for sport, entertainment, wellness, hospitality, retail and more. At the press of a button, a part of the outdoor stadium converts into an indoor arena within 6 minutes.

The project has been built with all green building standards of power saving, smart water and power utilization, fire safety, rainwater harvesting and more. The project has been built with 7.75 mio construction man-hours. It has 44 km of electrical cabling and 14 km of wifi cabling. It has 200000 sq ft of landscaped areas. Recently, on Oct 2nd the project was launched after 31 months of construction, with the first ever Pro-Kabaddi style Kabaddi World Cup 2016. The event saw participation from all Olympic continents represented by 12 nations who participated for 15 days at this one venue that offered the fans the best experience at the edge of the seat. The event was broadcasted across 120 countries through the Star Network.

TransStadia has ensured that through this model not only will sport infrastructure develop, but also the culture of sport will develop alongside that. This model will ensure sport no longer will be only a CSR activity depending on the subjective largesse of patron and will transform it into an industry.

Building sustainably is extremely important and the concept of sustainability is something that is needed in a developing economy like India. With the refinement in solar tech, it’s possible to power non-event operations through this method. Further to that mist fire-fighting systems should be used everywhere as opposed to traditional methods; this would save a lot of water. Between ensuring intelligent switch systems, power generation, water treatment and circulation, stadia can be extremely efficient. We have taken sustainability to a deeper meaning in Ahmedabad. We have also ensured as much of local procurement and employment to benefit the state.

As the project now has gone into operations, as responsible PPP partners, we have ensured that while we have strong commercial commitments, we live up to our social commitments of training local athletes, provide local sport an upliftment and take the programs to local schools and colleges of the government.

Taking it a step further, TransStadia has written to all the sports stakeholders of the state to come and be part of this project and use it for the training of elite athletes as well as for state, national and international competitions. We are encouraging as much athlete development as possible and are collaborating with the local sports authority of the state to streamline working such that it’s synchronized and efforts are not duplicated.

The government must recognize that it’s time to open this sector like it did with the airport modernization sector, where parking fees are now a mere 35% of the total revenues. Sports infrastructure provides one such opportunity to build a multi-billion-dollar industry. There is a need to incentivize the private sector to come and be a part of this story, catalyze this change and drive it.

We certainly know the time to galvanize sport through viable and well-planned sports infrastructure is done in India. We believe India’s urban spaces can accommodate world class arena’s that allow the communities to bring a work life balance and pursue a fit yet entertained lifestyle. We imagine an India that like The United State/ Europe can have a major Arena or even two across all cities. Sports leagues can have home teams and home bases that are spectator and fan friendly and such that broadcasters are at ease and players aspire to play there. We believe the time has come to use the tri-trac approach and transform city centers in activity hubs, into smart downtowns. It’s time to shed the old skin and emerge with a new form, with new infrastructure that has great planning, high utilization, and sustainable philosophies. Such projects will not only transform the way India consumes sportainment but will also build a nation that is young and confident. That takes pride in its sport – because wars no longer are fought on the battlefield, but are now on the turf. For India to win, India needs a spine – therefore the backbone of the sport industry has to be built. “I believe, build it & they will come”.

Objectives

1. To build Asia’s largest Sports Infrastructure Company with a strong focus on sport, leisure, and wellness.
2. Build at least 12 to 15 world-class infra in all major urban areas in the next 3 to 5 years, with patented technology for high utilization.
3. Each facility will accommodate 12 to 15 sports and use convertible and transformable technology for high utilization (utilization jumped from the current 2% to 67% per annum).
4. Ensure that each and every facility is transformed into a vibrant city center
5. Each and every facility is a green facility.
6. To generate local employment directly and indirectly while introducing the concept of sustainability and skills.
7. To generate revenue; thus part of it can be ploughed back into sports development (e.g. 2% of top line revenue share can be ploughed back); plus tax-free development if the money is through CSR route. Further
8. Ensure that all levels of sport are developed:
a. Grassroots
b. Intermediate: at schools & college
c. Elite
9. Develop the important aspects of sports such as sports sciences, sports management, media, high performance, and academies.

Conclusion

The project of this nature should be encouraged as it will bring the Private & Public sectors together to transform an often neglected part of Indian society, which goes a long way in the building of:

1. National Pride
2. Social Fabric
3. Young & Confident Nation
4. Creation of a National Health & Fitness Index
5. Positive impact on the Health parameters of the country
6. Develop an industry that globally contributes to more than 2% of most developed nations GDPs.

It is said, “Everything comes to us that belongs to us if we create the capacity to receive it.” – Rabindranath Tagore. We have the capability and the capacity. Let’s build it.

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  • Action from the Intra Academy #Football Tournament organized at #TheArena by TransStadia. Winners of the tournament TransStadia Gujarat Blasters & TransStadia United showed amazing skills on the field. . . . #build360 #buildsports #buildchampions #football #sports #gujarat #ahmedabad

    transstadia: "Action from the Intra Academy #Football Tournament organized at #TheArena by TransStadia. Winners of the tournament TransStadia Gujarat Blasters & TransStadia United showed amazing skills on the field.
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#build360 #buildsports #buildchampions #football #sports #gujarat #ahmedabad"
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  • Our planet needs us to be sensible. Let’s enjoy a #safe and #ecofriendly Diwali. Wishing you all the health, success and prosperity the festive season has to offer. . . . #build360 #healthyindia #fitterindia #betterindia #nocrackers #gogreen

    transstadia: "Our planet needs us to be sensible.
Let’s enjoy a #safe and #ecofriendly Diwali.
Wishing you all the health, success and prosperity the festive season has to offer.
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#build360 #healthyindia #fitterindia #betterindia #nocrackers #gogreen"
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  • #TransStadia #basketball #coach @FatemaMasvi is a favourite of the students of our basketball academy. With over a decade’s experience and numerous accolades, Fatema has played for the Gujarat & National level tournaments. From securing gold at the khel mahakumbh games to being Player of Centre of Excellency for Sports Authority of Gujarat for 4 years, she truly is the best in her game. She has cleared FIBA Level 1 with grade A, 1st rank in WABC Level 1 and also coached the U17 Youth and U-19 Junior Ahmedabad district girls’ team. One of the key memories of her glorious coaching career comes when she was coaching the Ahmedabad district girls team at the Khel Mahakumbh. She motivated the team and even eased out the pressure as the girls turned a sure loss into a victory against the tournament favourites Bhavnagar finishing the overall tournament at 3rd place. What made this truly possible she believes is that - Coaching means development of young kids not only as a player but also grooming them to becom...

    transstadia: "#TransStadia #basketball #coach @FatemaMasvi is a favourite of the students of our basketball academy. With over a decade’s experience and numerous accolades, Fatema has played for the Gujarat & National level tournaments. From securing gold at the khel mahakumbh games to being Player of Centre of Excellency for Sports Authority of Gujarat for 4 years, she truly is the best in her game. She has cleared FIBA Level 1 with grade A, 1st rank in WABC Level 1 and also coached the U17 Youth and U-19 Junior Ahmedabad district girls’ team.
One of the key memories of her glorious coaching career comes when she was coaching the Ahmedabad district girls team at the Khel Mahakumbh. She motivated the team and even eased out the pressure as the girls turned a sure loss into a victory against the tournament favourites Bhavnagar finishing the overall tournament at 3rd place. What made this truly possible she believes is that - Coaching means development of young kids not only as a player but also grooming them to become good human beings in life.
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#transstadiaexperts #transstadiacoaches #build360 #buildingchampions"
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  • #TransStadia #sportsscience conducted #health and #fitness testing at Udgam School for about 1200 children . . #build360 #buildingchampions #gujarat #assesments

    transstadia: "#TransStadia #sportsscience conducted #health and #fitness testing at Udgam School for about 1200 children
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#build360 #buildingchampions #gujarat #assesments"
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  • #Changingthegame #Changingalife are what good #coaches are about. We are so proud of our #transstadiaacademies coaches and students for the persistent training and hard work as we celebrate their victory against @bbfschools Bhaichung Bhutia Football Academy in Ahmedabad by 6-2 #congratulations . . #build360 #buildingchampions #sportsacademies #chasingexcellence

    transstadia: "#Changingthegame #Changingalife are what good #coaches are about. We are so proud of our #transstadiaacademies coaches and students for the persistent training and hard work as we celebrate their victory against @bbfschools Bhaichung Bhutia Football Academy in Ahmedabad by 6-2
#congratulations .
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#build360 #buildingchampions #sportsacademies #chasingexcellence"
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  • #Repost @ahmedabad_live with @get_repost ・・・ Hello Ahmedabad there is a new event coming up in our town on 3rd of november in trasStadia stadium ''THE NIGHTCRAWLERS" first ever pre-diwali bash with our favourite singers " @arjunkanungo “ who gave us a lot of hit musics like "baki baaten pine baad" " @harrdysandhu “ "Naah “ . And the line up also adds with the amazing edm brothers who are one of the top ten dj's in INDIA “ @progressivebrothers “. So Ahmedabad get ready to grove on their beats. #ahmedabad #instamusic #prediwaliparty #instasinger #AhmedabadLive #ahmedabad_live #events #musicfestival #festival #dj #ahmedabad_igers #ahmedabadinstagram #ahmedabad_ig #instaedm #ahmedabadcity #instaartist #ahmedabadlife #harrdysandhu #arjunkanungo #instadj #progressivebrothers #musicproducer #ahmedabadmusician #ahmedabadevents #edmfestival #edmdance #instamusic #instamusicians . To feature your creativity on our page DM us or mention @ahmedabad_live Follow us for more Updates On : Instagram ...

    transstadia: "#Repost @ahmedabad_live with @get_repost
・・・
Hello Ahmedabad there is a new event coming up in our town on 3rd of november in trasStadia stadium ''THE NIGHTCRAWLERS" first ever pre-diwali bash with our favourite singers " @arjunkanungo “ who gave us a lot of hit musics like "baki baaten pine baad" " @harrdysandhu “ "Naah “ . And the line up also adds with the amazing edm brothers who are one of the top ten dj's in INDIA “ @progressivebrothers “. So Ahmedabad get ready to grove on their beats.

#ahmedabad  #instamusic #prediwaliparty #instasinger 
#AhmedabadLive #ahmedabad_live #events #musicfestival #festival #dj  #ahmedabad_igers #ahmedabadinstagram #ahmedabad_ig #instaedm #ahmedabadcity #instaartist #ahmedabadlife  #harrdysandhu #arjunkanungo #instadj #progressivebrothers #musicproducer #ahmedabadmusician #ahmedabadevents #edmfestival #edmdance #instamusic #instamusicians .
To feature your creativity on our page DM us or mention @ahmedabad_live 
Follow us for more Updates On :

Instagram @ahmedabad_live
Facebook @liveahmedabad1
Snapchat  @ahmedabadlive
Twitter  @liveahmedabad11

Stay Updated by Latest Happenings in Your City."
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  • #TransStadia #football #coach @patel.antrix89 is a true mentor to the students of our football academy. As a player, Antrix has participated in the All India Football Tournament at Mount Abu, Open Gujarat Saxena Memorial Cup (ONGC Vadodara) and Ahmadabad District Football Association League. Coaching since a decade, he reminisces that once of his favourite memories is in the year 2015, when his team DPS Bhopal turned around a sure loss to a victory by scoring 2 goals in the last 3 mins of the final that lead them to win the tournament. . . #TransStadiaExperts #TransStadiaCoaches #footballcoach #buildingchampions #build360 #transstadiaacademies

    transstadia: "#TransStadia #football #coach @patel.antrix89 is a true mentor to the students of our football academy. As a player, Antrix has participated in the All India Football Tournament at Mount Abu, Open Gujarat Saxena Memorial Cup (ONGC Vadodara) and Ahmadabad District Football Association League. 
Coaching since a decade, he reminisces that once of his favourite memories is in the year 2015, when his team DPS Bhopal turned around a sure loss to a victory by scoring 2 goals in the last 3 mins of the final that lead them to win the tournament.
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#TransStadiaExperts #TransStadiaCoaches #footballcoach #buildingchampions #build360 #transstadiaacademies"
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  • TransStadia’s first project #TheArena in Ahmedabad has been built with all green building standards of power saving, smart water and power utilization, fire safety, rainwater harvesting and more. It has 2,00,000 sq. ft. of landscaped areas. The facility has been awarded IGBC’s Leed India Gold rating by the Indian green Building Council. #EnvironmentConsciousness #TransStadiaValues #values #leadership #build360

    transstadia: "TransStadia’s first project #TheArena in Ahmedabad has been built with all green building standards of power saving, smart water and power utilization, fire safety, rainwater harvesting and more. It has 2,00,000 sq. ft. of landscaped areas. The facility has been awarded IGBC’s Leed India Gold rating by the Indian green Building Council.

#EnvironmentConsciousness #TransStadiaValues #values #leadership #build360"
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  • To provide a great experience to all, be it visitors, employees, organisers etc. TransStadia follows impeccable hygiene standards by training their staff to maintain its ISO certified facility that has around 450 toilets, maintain the highest quality across its food outlets with clean kitchens and expert chefs and educating children about hygiene in sport through its coaching programs. #Hygiene #TransStadiaValues #values #leadership #build360

    transstadia: "To provide a great experience to all, be it visitors, employees, organisers etc. TransStadia follows impeccable hygiene standards by training their staff to maintain its ISO certified facility that has around 450 toilets, maintain the highest quality across its food outlets with clean kitchens and expert chefs  and educating children about hygiene in sport through its coaching programs. 
#Hygiene #TransStadiaValues #values #leadership #build360"
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  • TransStadia’s business verticals across hospitality, sports, infrastructure, entertainment, technologies & wellness are developed and designed for the club members, players, the fans and the broadcasters to provide a worldclass experience with a perfect balance of the best in class service, facilities and a safe & secure environment. #CustomerFocus #transstadiavalues #values #leadership #build360

    transstadia: "TransStadia’s business verticals across hospitality, sports, infrastructure, entertainment, technologies & wellness are developed and designed for the club members, players, the fans and the broadcasters to provide a worldclass experience with a perfect balance of the best in class service, facilities and a safe & secure environment. 
#CustomerFocus  #transstadiavalues #values #leadership #build360"
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